Nike’s products are highly popular among women and in recent years its female customer base and revenue from products for women has grown.Įthical appeal in the ad comes from the credibility of the maker. This ad is targeted mainly at women which happen to be a large part of the company’s customer and fan base from around the globe. The theme of the advertisement is pushing crazily for victory even in the face of biggest difficulties. The advertisement shows how athletes and sports persons have to be through crazy moments in their lives but if they stay focused and keep pushing the boundaries then there is no one to stop them from being victorious. Serena Williams and her voice in the advertisement ad a very distinct and strong charm to it. The advertisement captures several crazy moments in the history of sports.
The Dream Crazier ad is also about pushing the boundary and making your game better and better. Nike is consistently pushing the boundary to create higher trust and grow its fan base throughout the world. The Swoosh logo can be identified easily but Nike products are also identified by their style quotient. These advertisements have played a central role in helping Nike build stronger brand recognition in all corners of the world. However, despite all these facts, it is true that Nike makes ads that are worth watching. Nike’s advertising strategy has remained a topic of discussion and while several critics find it innovative, matchless and inimitable, some also find it controversial. Its core focus is the intensity of emotions in sports and the role of persistence in victory. Dream Crazier ad is a part of the Just Do It Campaign and has received around 11 million views on YouTube. The use of these elements in an ad helps achieve the best results and create a lasting impact upon viewers. This is an analysis of the advertisement and the use of ethos, pathos and logos in it. The Dream Crazier advertisement of Nike also focuses upon the emotions of sports.
One central focus in its promotional videos are the emotions connected with sports and the energy and frenzy that surround sports all around the world. Videos are a core element in the marketing and promotional strategy of Nike. The company has a video marketing strategy aimed at touching the hearts of millions of fans around the globe.
Nike has a large fan base of more than 1 million on YouTube. Its leading competitors include Adidas, Reebok, New Balance, Puma, Under Armour and Fila. However, its marketing strategy sets it apart from the crowd of brands in the sports shoe industry. Strong brand equity of Nike is a result of consistent focus upon customer needs. Nike’s superior growth is a result of its focus upon quality, customer experience and the use of innovative marketing techniques. As a sports shoe brand, the company has formed a unique image that is very distinct from any competitor and at whose core lies love for sports and adventure. Among its main strengths are brand equity, its global presence, a large and global supply chain network and a very large customer base. Nike is a global brand of sports shoes, apparel and equipment and the largest player in the sports shoe industry.
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